The company behind the Dallas Cowboys Cheerleaders has taken legal action against My Chemical Romance and concert promoter Live Nation after dancers wearing costumes resembling the squad's signature uniforms participated in a staged shooting during the band's Hollywood Bowl residency in Los Angeles.
Pro Silver Star Ltd., which owns the cheerleaders' trademarks, is seeking a temporary restraining order to prevent the band from using the uniforms in future performances. The company alleges that the costumes falsely suggest an association with the Dallas Cowboys Cheerleaders and damage the reputation of the squad's brand.
A hearing on the emergency request is scheduled for Tuesday, October 27, 2026, ahead of My Chemical Romance's remaining Hollywood Bowl performances on October 30 and 31.
The dispute began during the band's October 21 performance of "Teenagers," when dancers dressed in white boots, white shorts, blue tied blouses, and white vests decorated with blue stars appeared onstage. According to the filing, the performers carried rifles, participated in a staged gunfight, and were depicted being shot.
Frontman Gerard Way also told the audience, "Thank you, Dallas," a remark the company included in its allegations that the performance suggested a connection to the cheerleading squad.
Pro Silver Star claims audience members and social media users mistakenly believed the dancers were actual Dallas Cowboys Cheerleaders. Videos of the performance circulated online, prompting comments that the company says demonstrate confusion over whether the squad participated in or endorsed the production.
The filing alleges trademark infringement, false endorsement, and trademark dilution by tarnishment, among other claims. Under federal trademark law, companies may challenge unauthorized uses of recognizable branding when those uses are likely to mislead consumers about sponsorship or affiliation. Trademark dilution claims can also involve uses that allegedly harm the reputation of a famous brand.
Pro Silver Star argues that the uniforms are closely associated with the Cowboys cheerleading squad and that depicting performers wearing them in a violent theatrical scene threatens that association. The company is also asserting rights over the distinctive appearance of the outfits, a form of trademark protection known as trade dress.
The company sent a cease-and-desist letter on October 22, asking the band to stop using the costumes. After the performers continued appearing in the outfits, Pro Silver Star provided a copy of its legal petition on October 23 and pursued emergency court intervention.
During the band's October 23 performance, dancers again appeared in the cheerleader-style costumes despite the company's objections. Pro Silver Star cited their continued use in seeking an order before the residency concludes.
The company maintains that its requested restrictions concern the costumes rather than the show's artistic content. Its filing states that it does not object to My Chemical Romance's music, political messages, choreography, or the use of staged violence, provided performers stop wearing the protected uniforms.
Pro Silver Star is also seeking unspecified monetary damages and additional court orders prohibiting unauthorized use of the cheerleaders' trademarks and trade dress.
The request for emergency relief asks the court to intervene before the band's final two Hollywood Bowl performances. At Tuesday's hearing, a judge is expected to consider whether Pro Silver Star has established grounds for temporarily restricting the costumes while its trademark claims proceed.
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