Taylor Swift Challenges ‘Swift Home’ Trademark Filed by Bedding Company
Taylor Swift has formally opposed a trademark application filed by bedding manufacturer Cathay Home for the name “Swift Home,” arguing that the branding could mislead consumers into believing the product line is affiliated with or endorsed by the pop star.
According to filings, Swift’s legal team petitioned the U.S. Patent and Trademark Office (USPTO) to reject the mark, citing concerns that Cathay Home’s stylized lettering closely resembles the singer’s widely recognized signature branding.
In the opposition documents, attorneys for Swift contend that the word “SWIFT” in the bedding company’s proposed logo appears in a cursive, calligraphic style that is “highly similar” to the custom font associated with Swift’s name in prior trademark registrations. The filing states that the script is designed to approximate the artist’s handwriting, raising the likelihood of consumer confusion.
Swift’s intellectual property interests are managed through TAS Rights Management LLC, which is listed as the petitioner in disputes filed against Cathay Home’s mark in November 2025 and again on Feb. 11 of this year. The filings assert that Swift’s name carries substantial commercial recognition and that the use of “Swift” in a stylized format within the home goods sector could create a false impression of sponsorship.
“The Artist is one of the most famous musicians in the world and is well-known by the general public,” the filing states, outlining Swift’s career achievements. It references her 14 Grammy Awards, including a record four Album of the Year wins, as well as her designation as TIME magazine’s Person of the Year. The document further notes that Swift has been touring and releasing music internationally since 2004.
The opposition also suggests that Cathay Home was aware of Swift’s global brand identity at the time it submitted its trademark application. “Upon information and belief,” the filing reads, the company had knowledge of Swift’s public recognition and the association of the name “Swift” with the artist when it sought registration.
Swift’s legal team is requesting that the USPTO deny the application.
In a statement to Rolling Stone, Cathay Home’s attorney, Ting Geng, stated that the company has previously reached a consent-to-coexist agreement with Swift’s representatives regarding a separate “Swift Home” trademark. That earlier version of the mark was applied for in July 2015 and registered in September 2016. It was renewed on Jan. 23, 2026.
The newer application, the one currently being challenged, was filed in May 2025. According to Geng, Cathay Home has not used the disputed mark in commerce and has opted not to pursue its registration further. “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business,” Geng said, characterizing the decision as commercially pragmatic.
Swift has become increasingly protective of her intellectual property over the course of her career. According to the BBC, she has filed more than 300 trademarks in the United States tied to her name, lyrics, and brand extensions. In 2015, she famously trademarked “This Sick Beat,” a phrase from her 2014 single “Shake It Off.”
