Neil Young and his newest group, the Chrome Hearts, are facing a legal battle with the luxury fashion label that has carried the same name for decades. The rock icon and his band were sued this week by Chrome Hearts, the Los Angeles–based company known for its high-end jewelry, clothing, and accessories, for alleged trademark infringement.

The dispute centers on the name of Young’s current backing band, which debuted late last year and released its first record, Talkin to the Trees, in June. The band, featuring Micah Nelson, Corey McCormick, Anthony Logerfo, and Spooner Oldham, has been on an extensive North American tour throughout the summer, performing under the banner “Neil Young and the Chrome Hearts.”

According to the lawsuit, filed in federal court, Chrome Hearts contends that Young and his collaborators never sought or received permission to use the company’s intellectual property. “Defendants have copied Chrome Hearts’ federally registered trademarks in an effort to exploit Chrome Hearts’ reputation in the market,” the complaint states. The suit also names Young’s production company, The Other Shoe Productions, as a defendant.

The luxury brand argues that Young’s adoption of the name could easily create consumer confusion, especially with band merchandise already circulating. Although the band’s logo design does not mimic Chrome Hearts’ signature cross-laden imagery, the company says third-party sellers are already blurring the lines. The filing includes screenshots of T-shirts sold online that combine photographs of Young with graphics resembling Chrome Hearts’ trademarks.

In one cited example, marketing language for the items explicitly connects the two: “Because it’s Neil Young, right? The voice of a generation, the guy who makes you feel stuff, man. And Chrome Hearts? That’s serious style. It’s that edgy, that rebellious, luxury. But then, you think about the two together and it just hits you, and the clash of aesthetics really makes sense.” Chrome Hearts’ attorneys argue that this kind of advertising demonstrates precisely why consumers may believe the band and brand are officially linked.

The company claims it sent letters to Young’s representatives earlier this year, reminding them of its trademark rights and asking them to avoid further use of the name. Despite the warning, Chrome Hearts says the band has continued touring under the contested moniker, with an upcoming show in Los Angeles (the company’s home base), highlighted in the complaint.

Chrome Hearts, founded in 1988, has long cultivated a reputation as a luxury label with a rebellious streak, merging gothic aesthetics with premium craftsmanship. Its clientele has included celebrities and rock musicians, many of whom have embraced its bold silver jewelry and leather-heavy collections. The brand’s concern, lawyers say, is that the association with Young’s band could undermine decades of brand-building by creating a false impression of collaboration.

The lawsuit seeks an injunction to prevent Young and his group from using the “Chrome Hearts” name moving forward, as well as financial damages, the amount of which has not been disclosed. For now, the case pits a legendary musician against a fashion powerhouse equally entrenched in pop culture.

Representatives for Young and the Chrome Hearts have not issued a public statement, and tour dates under the current name remain scheduled.