Massachusetts-based movie content website Screendollars has taken Sirius XM Radio to court, accusing the satellite radio company and its advertising unit, Pandora Media, of infringing on its trademarked logo, a stylized design featuring a five-pointed star centered inside the letter "S." Screendollars LLC filed the trademark infringement and unfair competition lawsuit Monday in federal court in Massachusetts, asking the judge to block Sirius XM from continuing to use what it describes as a confusingly similar mark.
According to court documents, Screendollars has used its star-and-"S" design since at least 2022 in connection with its content provisioning and media brokering services, and the company secured an official trademark registration from the U.S. Patent and Trademark Office at the end of 2024. The company claims that Sirius XM began using a strikingly similar logo of its own toward the end of 2023, roughly a year after Screendollars had already established its mark in the marketplace.
The lawsuit argues that the overlap between the two companies' business activities makes confusion especially likely, since both Screendollars and Sirius XM operate in the space of digital content curation and also broker advertising slots for media buyers and sellers.
Screendollars contends that Sirius XM's use of the similar mark, done without its permission, risks misleading media buyers, media sellers, digital intermediaries and everyday consumers who interact with content or purchase ad space across websites, social media platforms and other digital outlets.
In the filing, Screendollars said that it has built recognition for its mark over several years, using it across direct-to-consumer digital media platforms, its own company website, social media accounts on platforms including X and Facebook, and in audio and video podcast productions. The company argues that Sirius XM has since applied its own version of the mark to a comparable set of offerings, including newsletters, podcasts and media brokering services, placing the two companies' branding in close and potentially confusing proximity within the same industry.
Central to Screendollars' argument is the visual similarity between the two logos. The complaint asserts that both marks feature a five-pointed star positioned inside the letter "S," rendered in comparable or identical fonts, and that any differences between the two designs are, at most, superficial. Screendollars frames the resemblance as more than coincidental, suggesting the similarities extend beyond just the star-and-letter concept to the specific stylistic choices used to execute it.
As relief, Screendollars is seeking both monetary damages and a court order permanently barring Sirius XM from using the disputed mark going forward. The company argues that without an injunction, continued use of the logo by a company as large and visible as Sirius XM could dilute the value of its own branding and further muddy the marketplace for the specialized content and advertising services both companies provide.
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